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Exámen ocular


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A little about Renee Wheelock, founder of Eye 2 Eye Development

My name is  R e n e e   M a r i e  W h e e l o c k. 

I hold 28 years of eye care industry knowledge and experience, specializing in dispensary and practice growth. For the past 28 years, I have guided both optical retailers and OD's to successfully maximize their dispensary, the profit backbone of an optical practice.  I have dispensed in NYS and worked for leading companies including Nikon Optical US, Transitions Optical, Essilor of America, Silor Optical, and Empire Vision.

I have built long-term relationships and partnerships with incredible independent optical retailers and ECPs throughout the US. This has been incredibly rewarding for me, my clients and, the patients they are serving. Over recent years, the need for dispensaries to improve and modernize has increased substantially. Optical retailers and independent optometrists are needing sharper tools and skills to navigate the quickly changing dispensary landscape. 


I am a daughter, sister, wife, mother, family lover, friend, dog-mom, memory maker, passionate cook, avid gardener, decorator, Nikon Photographer, birder, hiker, and EYECARE INDUSTRY LOVER.

I have taken my knowledge and experience and formed Eye 2 Eye Development LLC. My mission is to "serve, not sell"  allowing me to wear a neutral hat to best serve...with a purpose.

Eye 2 Eye is...

​A response to a growing need within the eye care industry for iECP guidance. The need for dispensary business guidance, product education, staff training, practice performance, and "best practices" evaluation and direction.

A trusted partner helping business owners, throughout the US, effectively and efficiently navigate and maximize the optical dispensary of today.  With a robust network of valued vendor partners, industry specialists, liaisons, leaders, educators, and a combination of skills, proficiency, and optical knowledge, I emphasize a customized approach.

A boutique styled consulting firm working with independent eye care professionals nationally, to improve the patients overall in-office experience.

This gives Eye 2 Eye Development the ability to offer unique, 1:1 services unmatched by other firms. Eye 2 Eye Development offers a unique way to meet individual practice and dispensary goals, 1:1, one practice at a time. I bring a unique collection of specialized optical expertise and talent to solve practice business challenges, analyze market opportunities, and provide strategic recommendations to achieve practice goals.

Eye 2 Eye will keep your
future focused

Eye 2 Eye is positioned to provide unique and NEUTRAL guidance, price negotiation, products/tools, all to elevate your brand and your patient’s overall experience. We work with you to assess your current model, determine a strategy to grow, and educate to ensure success. We will best support you, with one-on-one sessions, to achieve your dispensary and business goals.

Eye 2 Eye has deep connections within the industry and a full network of industry partners to help OD’s and optical retailers alleviate the stresses of many tasks. 

You can’t improve what you don’t measure.

We provide a customized RX for your business

Examen de la vista

Grow Your Vision

Ready to take your next step?   It's super easy and pressure-free. Book a 1:1  “focused clarity” call to de-stress your work life. Let us do what you don't have time for. 


Work less and make more! With Eye 2 Eye Development, you will design you’re your own freedom plan- see how simple it can be to get off square one and uncover your next step 


Schedule your complimentary strategy v-meet today-validate your business needs/goals/ideas and get clarity on your next best steps. See how you can leverage your dispensary to generate more profits, improve the overall patient experience and grow immediate profits.

We can’t wait to meet you and to help make your practice even better for you and your patients

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